L'Aventure Michelin
A brand museum in Michelin's headquarters city, covering the invention of the tyre, the Bibendum mascot, the Red Guide, and the "Micheline" rail car.
Michelin was founded in Clermont-Ferrand in 1889, and its headquarters remain here today. L'Aventure Michelin is housed in the Karm factory district. Its roughly 2,000 square metres of exhibition space trace innovations from the detachable bicycle tyre and the radial car tyre to aviation and rail tyres, along with the stories behind the Bibendum mascot, the Michelin Guide, and the maps. Highlights include a Micheline rail car and a giant mining tyre. Tickets cost about €11. There is no Chinese-language guide, but English audio guides are available. The museum closes on Mondays in the off-season.
Opening hours
About 10:00–18:00; closed Mondays in the off-season
Nearby sights
- Montferrand
- Basilica of Notre-Dame du Port
- Clermont-Ferrand Cathedral
- Place de Jaude
- Plateau de Gergovie
- Riom Old Town
- Château de Tournoël
- Puy de Pariou