Wuliangye Liquor Culture Museum
五粮液旅游景区
An industrial heritage tourism site inside the Wuliangye Group factory, featuring a liquor culture museum, a Ming-era cellar and Liquor Sage Mountain, which showcase the culture of Yibin's strong-aroma baijiu.
The Wuliangye Tourism Scenic Area is located inside the Wuliangye Group factory compound, northwest of central Yibin on the north bank of the Min River. Its core is the Wuliangye Liquor Culture Museum, which traces more than 2,000 years of Yibin's brewing history, the five-grain brewing process and liquor vessels from different dynasties. The site also includes the Ming-era "Changfasheng" cellar, a building shaped like a giant bottle and landscaped grounds. It is a national model site for industrial tourism. Visits generally require advance booking, and you should follow the official notices. A visit with a guided tour and tasting takes about 1.5–2 hours. It is about 8 km from the city center, roughly 20 minutes by taxi.
Opening hours
09:00–17:00 (advance booking required; check official site)
Nearby sights
- Cuiping Mountain
- Zhenwushan Ancient Building Complex
- Liubeichi Park
- Zhao Yiman Memorial Hall
- Daguan Tower, Yibin
- Guanying Ancient Street
- Hejiangmen & Three Rivers Confluence
- Yibin Museum