Harmonyland

ハーモニーランド

An outdoor Sanrio theme park in Hiji Town featuring parades of characters such as Hello Kitty, rides, and seasonal fireworks. It has a different feel from Sanrio's indoor park in Tokyo.

Harmonyland opened in 1991 in Hiji Town, north of Beppu, and is Sanrio's outdoor theme park in Japan. The park has rides, a Ferris wheel, and theaters themed around characters such as Hello Kitty, My Melody, Pompompurin, and Cinnamoroll. Character parades and stage shows take place every day. During seasonal events there are also night fireworks and light shows. It's a great choice for families with small children or Sanrio fans who want to spend a full day. Admission varies by date and is roughly 3,000 to 4,000 yen. Opening days and hours follow the official calendar, and the park closes on some weekdays.

Getting there: Take a bus from Beppu Station or the JR Nippo Main Line to Yōkoku Station, then transfer. The trip takes about 30 minutes.

Opening hours

About 10:00 am–5:00 pm (operating days per the official website)

Sanrio · Hello Kitty · Theme park · Family-friendly

Nearby sights

Places to eat nearby

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