Heineken Experience
An interactive visitor experience in Heineken's original 1867 brewery in Amsterdam, where you can tour the brewing process and sample fresh beer at the rooftop bar.
This was Heineken's first brewery in Amsterdam, opened in 1867. It stopped brewing in 1988 and was then converted into a brand experience centre. The self-guided route takes about 90 minutes and covers the brand's history, brewing ingredients and copper brew kettles, the stables that once housed the Clydesdale horses, a 4D brewing simulation and a beer-pouring lesson. It ends with two beers at the top-floor bar (18+). Tickets cost about €23–25, and booking a timed slot on the official website is cheaper. It is in the De Pijp district, a short walk from the Stadhouderskade stop on tram lines 16 and 24, and easy to combine with Albert Cuyp Market.
Opening hours
Mon–Thu 10:30–19:30; Fri–Sun 10:30–21:00
Nearby sights
- Albert Cuyp Market
- Rijksmuseum
- Bloemenmarkt
- Moco Museum
- Van Gogh Museum
- Leidseplein
- Begijnhof
- Stedelijk Museum Amsterdam