Xinghuacun Fenjiu Culture Park

杏花村

The birthplace of Fenjiu, a fragrant-style Chinese baijiu, where visitors can see the ancient well pavilion and old brewing workshops, visit the Fenjiu Museum and taste the liquor.

Xinghuacun is in Fenyang City. Its name became famous nationwide through the line “Where can I find a tavern? A cowherd points afar to Apricot Blossom Village,” and it is the birthplace of Fenjiu and Bamboo Leaf Green liquor. Within the Fenjiu Group factory grounds, visitors can tour the Fenjiu Museum, the Ancient Well Pavilion, the remains of old workshops and brewing workshops. Tastings and purchases are available. It is about 40 km from Pingyao and requires a private car or a chartered vehicle. Visiting arrangements follow the scenic area’s announcements, and visitors should not drive after drinking.

Opening hours

About 08:30–17:00

Baijiu · Industrial tourism · Fenjiu liquor

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