Hip Strip (Gloucester Avenue)
Gloucester Avenue
Gloucester Avenue along the coast, lined with bars, jerk chicken shops, souvenir stalls, and beach clubs. It is the core of Montego Bay's nightlife.
Hip Strip is a pedestrian stretch about 1.5 km long along Gloucester Avenue, which is now partly renamed Jimmy Cliff Boulevard. It runs from Doctor's Cave Beach in the north to near the city center in the south. Restaurants, bars, craft markets, reggae venues, and beach clubs line both sides, and the famous Margaritaville and Pork Pit are both here. Spend the day shopping and swimming, and in the evening, watch the sunset while sipping rum. Security is generally fine, but touts and street vendors are common, so go out in a group at night and keep valuables close. Admission is free.
Opening hours
Open all day (shops about 10:00 am–late night)
Nearby sights
- The Pork Pit
- Sam Sharpe Square
- Doctor's Cave Beach
- Rocklands Bird Sanctuary
- Rose Hall Great House
- Greenwood Great House
- Hampden Estate
- Mayfield Falls