James Boag Brewery
James Boag's Brewery
A long-established Tasmanian brewery that has brewed in Launceston since 1883. Its red-brick buildings are a city landmark, and guided tours and tastings are available.
James Boag's Brewery sits on William Street, north of the city centre. In 1883, James Boag and his sons took over the business, which is now one of Tasmania's best-known beer brands. Northern Tasmanians take pride in drinking Boag's, while southerners favour Cascade from Hobart. The red-brick buildings and tall old chimney are landmarks of Launceston. The visitor centre offers guided tours of the brewhouse and beer tastings, often paired with Tasmanian cheese. Tour times and prices change, so check the official website and book in advance. The brewery is about a 3-minute walk from City Park.
Opening hours
Visitor center and tour times per official website
Nearby sights
- City Park
- Queen Victoria Museum and Art Gallery (QVMAG)
- National Automobile Museum of Tasmania
- Cataract Gorge Reserve
- Tamar Island Wetlands
- Hollybank Treetops Adventure
- Swiss Village Grindelwald
- Tamar Valley Wine Route