Essaouira

A blue-and-white historic port on the Atlantic coast with a UNESCO-listed medina, cannon-lined ramparts and blue fishing boats—Morocco's most laid-back, breezy seaside town.

Essaouira sits on the central Atlantic coast of Morocco, about 190 km from Marrakesh. Formerly known as Mogador, it was rebuilt in the 18th century by Sultan Sidi Mohammed ben Abdallah along the lines of a European bastion fortress, and became a key port for trade between Morocco and Europe; its medina was added to the UNESCO World Heritage list in 2001. Thanks to the cold Canary Current and the trade winds, it's mild year-round—rarely above 25°C even in summer—and windy all the time, earning it the nickname 'Wind City of Africa'. Most sights are within walking distance in the old town: the medina's lanes, the Skala ramparts and cannons, the blue boats of the fishing harbor and the Skala du Port fortress are must-sees, and eating freshly grilled seafood at the harbor fish stalls is the signature experience. The Mellah (Jewish quarter) and Bayt Dakira tell the story of the town's diverse history. South of the old town stretches a long beach where you can kitesurf or ride a camel to Diabat; out of town, Sidi Kaouki and Moulay Bouzerktoune are surfing hotspots, with argan oil cooperatives to visit along the way. Getting there: CTM or Supratours buses from Marrakesh take about 3 hours, or hire a private driver and stop to see the 'goats in trees' en route; Essaouira's small airport has limited flights. Stay in a riad inside the old town for 2–3 days. Accommodation fills up during the Gnaoua World Music Festival every June, so book ahead. Tips: it's windy and cool in the mornings and evenings, so bring a jacket; ask prices first at the harbor fish grills, and take care in the old town's alleys at night.

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Itineraries