Mount Main Beach

Hinekite Takutai

A long white-sand beach at the foot of Mauao, one of New Zealand's most popular surfing and swimming beaches, often ranked among the country's best.

The main beach lies on the east side of Mauao. Its white sand stretches east along the Bay of Plenty all the way to Papamoa. It has been repeatedly named one of New Zealand's best beaches.

The stretch near the mountain is patrolled by surf lifesaving clubs in summer, which makes it suitable for swimming. The waves are consistent, so it's a popular place to learn to surf. Several surf schools on the sand offer lessons and board rentals.

Behind the beach, Marine Parade and Maunganui Road are lined with cafés, ice cream shops, and restaurants.

Swim between the red and yellow flags and watch for rip currents. Sunscreen is essential in summer.

Opening hours

All day

White sand beaches · Surfing · Swimming

Nearby sights

Places to eat nearby

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