West End Cliffs
Kilometres of limestone sea cliffs at the west end of Negril, lined with clifftop bars. Cliff jumping, snorkelling in sea caves and watching the sunset all happen here.
Unlike the flat Seven Mile Beach to the north, the West End of Negril is a stretch of limestone sea cliffs 10 to 20 metres high. Along West End Road you'll find boutique hotels, clifftop restaurants and wooden ladders leading down to the water.
The sea is crystal clear, so you can snorkel by descending the cliff ladders and exploring sea caves such as Xtabi. Brave visitors can jump from the platforms at several bars. The most famous is Rick's Café (see also the Montego Bay entry), where professional divers put on shows in the evening. At sunset, the whole cliff line becomes a viewpoint.
Most bars let customers use the area for free. Cliff jumping is at your own risk, so check water depth and surf conditions carefully. A taxi from the beach area takes about 10 minutes.
Opening hours
All day (bars approx. 10:00–22:00)
Nearby sights
- 3 Dives Jerk Centre
- Rick's Café, Negril
- Negril Lighthouse
- Seven Mile Beach, Negril
- Royal Palm Reserve
- Kool Runnings Adventure Park
- Booby Cay
- Bloody Bay