Beverly Hills / Rodeo Drive
Rodeo Drive
The luxury shopping street made famous by Pretty Woman, with top brand stores across three blocks and the European-style Via Rodeo lane, plus the mansions and palm-lined streets of Beverly Hills.
Rodeo Drive is the most famous street in Beverly Hills, covering three blocks from Wilshire Boulevard to Santa Monica Boulevard. Over 100 luxury flagship stores, including Chanel, Louis Vuitton, Hermès, Gucci and Cartier, line the street, making it one of the most expensive shopping streets in the world. At its south end, at the intersection with Wilshire Boulevard, Via Rodeo (Two Rodeo Drive) features cobblestone slopes and fountains in the style of a European town. It is the most photogenic spot, and across from it stands the Beverly Wilshire hotel, where the film Pretty Woman was shot. Even without shopping, strolling the street, admiring luxury cars (Ferraris and Rolls-Royces are everywhere) and window displays, and resting at Beverly Cañon Gardens on the corner, are worthwhile experiences. Nearby, north of Beverly Drive, the residential area of Beverly Hills features mansion-lined streets with palm trees, which can be explored by car or bike. The Beverly Hills Hotel, the famous “Pink Palace,” and Greystone Mansion, a free park that has been used in many films, are worth a visit. The iconic Beverly Hills shield-shaped street sign stands at intersections such as Santa Monica and Wilshire boulevards, and the sign at Beverly Gardens Park is the most photographed. The ZIP code 90210 on the south side of the district became famous through a TV series. Admission is free. Shops open around 10–11 a.m. on weekends, and there are light displays during the Christmas season. Transport: there is no direct subway (the D Line extension is expected to open the Wilshire/Rodeo station in 2026–2027). From Hollywood, take Metro 4/704 or an Uber, about 20 minutes. Municipal car parks offer 1–2 hours free. Note that during luxury store peak hours you may need to queue outside, and the star mansion maps sold on the street are of questionable quality.
Opening hours
All day (shops approx. 10:00–18:00, shorter on Sundays)
Nearby sights
- Sunset Boulevard
- Petersen Automotive Museum
- Academy Museum of Motion Pictures
- Original Farmers Market & The Grove
- Los Angeles County Museum of Art (LACMA)
- La Brea Tar Pits
- Hollywood Walk of Fame / TCL Chinese Theatre
- Dolby Theatre