World's Largest Six-Pack

Six giant storage tanks at the City Brewery, painted to look like beer cans, are a classic photo stop on an American road trip along the Great River Road.

These storage tanks belong to the City Brewery, formerly the Heileman Brewery. Six upright tanks are painted to look like giant beer cans and stand side by side, billed as the "World's Largest Six-Pack," supposedly enough beer for one person to drink a can a day for thousands of years. It is a symbol of La Crosse's brewing tradition and a classic roadside stop on a Great River Road drive. You can only view and photograph it from the curb on South Third Street. The brewery is not open to the public. Admission is free.

Opening hours

Exterior visible all day

Landmark · Beer · Road trip

Nearby sights

Places to eat nearby

More in La Crosse