Wilson's Restaurant & Ice Cream Parlor

An old-fashioned ice cream parlor in Ephraim, open since 1906, with red-and-white awnings facing Eagle Harbor. 2026 marks its 120th season.

Located on Water Street in Ephraim, facing Eagle Harbor, its red-and-white striped awnings are a town landmark. It keeps its old soda fountain and tableside jukeboxes. Signature items include house-brewed root beer, a range of ice cream sundaes and charbroiled burgers. Summer evenings often bring lines, and the ice cream counter stays open about an hour later than the kitchen. Closed in winter; spring and fall hours are shorter, so call ahead (920-854-2041) before you go. About $15–20 per person.

Opening hours

Seasonal: summer approx. 11:00 AM–9:30 PM (ice cream until about 10:30 PM); closed in winter

Time-honored brand · Ice cream · Seasonal only

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