The Big Texan Steak Ranch
A Western-themed steakhouse opened in 1960 along historic Route 66, famous for its challenge to finish a 72-ounce steak in one hour to get it free.
Opened in 1960 and relocated alongside Interstate 40 in 1970, this steakhouse is Amarillo's most famous tourist landmark. Its claim to fame is the 72-ounce (approx. 2 kg) top sirloin steak challenge: finish the entire steak along with a salad, shrimp cocktail, baked potato, and roll within one hour, and the meal is free; otherwise, it costs $72. For those not up for the challenge, the chicken-fried steak and various other steaks are popular choices. The venue features its own microbrewery and a heavy Western theme. Local reviews are mixed, with some local guides calling it touristy but still a must-visit once. The parking lot is massive, and you will need to drive there. The average cost is about $25–$50 per person.
Opening hours
Official FAQ: Daily 10:00–22:30 (some platforms show breakfast starting at 8:00; phone confirmation recommended)
Nearby sights
- The Big Texan Steak Ranch
- Texas Air & Space Museum
- American Quarter Horse Hall of Fame & Museum
- Wonderland Park
- U.S. Route 66–Sixth Street Historic District
- Don Harrington Discovery Center & Helium Monument
- Ozymandias on the Plains
- TEXAS Outdoor Musical